Different stakeholders participate in the activities of engagement, mobilization and awareness promoted by inpEV, which take place in a systematic and evolutionary fashion by means of various channels. The Campo Limpo Environmental Education program (PEA), which promotes the debate on environmental conservation among students, and the National Clean Field Day (DNCL), celebrated every August 18 among all links of the chain, involved over 253,000 people in 2015.

The relationship with the media is also consolidated: approximately 5,400 articles were spontaneously published about the institute in 2015, a number similar to that of the previous year.

New institutional materials were created, such as the lME on Itinerant Collections of the world. The You Tube channel was reactivated and received more than 790,000 views along the year. inpEV is also featured on Facebook, where it has over 125,000 fans. On Instagram, there were over 3.5 billion interactions.

The Environmental Educational Program reaches out to more students

Launched in 2010, the Campo Limpo Environmental Education program (PEA) consists of distributing educational material to schools in the receiving station surroundings and during the annual drawing and composition competition for 4^th and 5^th grade elementary school students. Its goals are to be a relationship channel between the System and the local community and encourage future generations to preserve the environment.

Participation of schools has increased gradually in 2015. 1,872 schools from 274 municipalities participated in the program, involving almost 190,000 students. The number of participating schools is 20% higher than in 2014.

e-Learning

inpEV’s e-learning platform was completely reformulated in 2015 and has become a more dynamic and interactive tool. The free course “The Clean Field System: Reverse Logistics of Empty Packages” totals three hours and offers information on legislation, shared responsibilities and final disposal of packaging received at the SCL. Even though its target audience is the agricultural productive chain, any interested person can take the virtual course on the inpEV website (www.inpev.org.br). Upon conclusion of the course it is possible to print out a certificate.

Since it first became available online in 2007, the Campo Limpo System EAD has been accessed more than 9,500 times.

The National Clean Field Day celebrates positive results

The 11^th edition of the DNCL mobilized more than 100,000 people at 108 receiving units in 23 states. The official opening of the celebration, on August 18, took place at the central station in Patrocínio (MG) and was broadcast live by the Dia Dia Rural (Rural Day) program on the subscription TV channel Terra Viva.

During the entire month of August, several engagement activities aimed at different audiences were organized by the receiving centers, such as: Open Doors, which allows farmers, surrounding communities and students to visit the stations and see up close how the System operates:;the university DNCL, the Field Day DNCL; Community Actions; the Solemnity DNCL and DNCL at school.

On Facebook, the outreach exceeded 7.8 million people with more than 70 publications on DNCL.

Social networks